Important: Protecting Your Email Reputation

Why Email Reputation Matters

Email reputation plays a crucial role in ensuring successful email delivery. A high volume of bounced emails from your account can negatively impact our shared email domain reputation. When internet service providers detect frequent bounces, they may view our sending domain as less trustworthy, potentially affecting deliverability for all customers.

If this pattern continues, we may need to temporarily limit your sending ability to safeguard our domain reputation. To maintain a strong email reputation and improve deliverability, follow these best practices:

Best Practices to Improve Your Email Reputation

1. Maintain a Clean Contact List

• Regularly remove outdated or invalid email addresses.

• Send emails only to recipients who have explicitly opted in to receive communications.

• Use an email verification service to validate email addresses before sending.

2. Optimize Your Sending Practices

• Start with small email batches to reestablish your reputation.

• Gradually increase email volume as delivery rates improve.

• Monitor your bounce rates and aim to keep them below 2%.

3. Strengthen Your Domain Reputation

• Maintain a consistent sending schedule rather than sporadic large email blasts.

• Use a consistent "From" address for improved recognition and trust.

• Consider setting up a dedicated subdomain for marketing emails to separate promotional and transactional communications.

4. Enhance Audience Engagement

• Create valuable and relevant content that recipients want to read.

• Segment your audience to send more targeted, personalized emails.

• Remove inactive subscribers who haven’t engaged with your emails in the past 3-6 months.

5. Monitor and Adjust Your Performance

• Track key metrics such as open rates, click rates, and bounce rates.

• Act quickly when negative trends emerge, such as increased spam complaints or high unsubscribe rates.

Next Steps

Taking these steps will help improve your email deliverability and maintain a strong sending reputation. If you need further assistance or guidance, please reach out to our support team.

Thank you for your cooperation in maintaining a trusted email ecosystem.